Carhartt WIP debuts their dreamy SS19 collection through the lens of Barcelona-based art director Carlota Guerrero. The reputable director has previously worked with high-end brands such as Givenchy and Loewe after her work for music artist, Solange Knowles for the Seat at The Table album received star reviews. For SS19, Carhartt WIP worked with the artist to develop a series of images featuring, singer and songwriter, Gabriella Richardson, creating a beautifully stylistic interpretation of the soft and pastel tones of the collection.

Stephania Yepes worked with Carlota to style the campaign which took place in a bright and airy, mansion house. The whimsical interpretation features soft, feminine, styling touches as well as transparency with the visual artist through the inclusion of the photographers equiptment set up in the foreground of selected images. Stephania has previously worked with Carlota on previous projects with leading brands like Wald Berlin, a jewellery brand based in Germany and Paloma Wool.

The full campaign can be previewed at