Hello and welcome to our newest blog segment, rewind! Often at pam pam, when we find we have a small break, we revert back to our old MTV days and choose a music video from the vault to watch. The time passes with a warm fuzziness, remembering where we were and what we felt when first seeing the clip. The history of the 'music video' is an interesting one that started simply with artists in a studio performing to their track. Slowly but surely, the video clip artform progressed into mini shorts that lent visual aid to the storytelling of the song. They got bigger (Michael Jackson, 'Black Or White') bolder (Eminem, 'Stan') and went deeper (Massive Attack, 'Teardrops')

To kick things off, we thought we’d choose one of the masters of the artform. With a few music videos up in the 'most expensive ever made' stratosphere, Madonna has never been one to shy away from deep and sensitive concepts. The clip we picked of hers is Bedtime Story from her album, Bedtime Stories, first released in 1994. The song was written by Icelandic singer, Björk, and was Madonna's push to break into the UK dance/trance/techno scene, which paid off. Madonna was searching for a slightly softer image after her previous work had put her in an erotic, hyper sexual light. The single was critically acclaimed yet didn't quite reach the chart topping numbers she was used to in the States. The video that paired with the song was a conceptual masterpiece. Director, Mark Romaneck, remembers Madonna approaching him with a rather dark piece of artwork in her hand as a 'moodboard'. Having not met Madonna before, he was surprised this was the type of artwork she liked. The song she had initially wished to work with him on was switched to Bedtime Story and Romaneck dug deep into the history and work of female surrealist artists for inspiration. The result was a stunning collaboration of epic outfit looks, contemporary sets and advanced CGI (at the time) that referenced artists Remedios Varo, Frida Kahlo and Leonora Carrington. Costing a whopping $5 million dollars at the time (just under $9 million by today's standards), the video clip is otherworldly and accompanies the skeletal track perfectly. We chose this one because it's perhaps not one of Madonna's most well known MVs, but definitely one to get to know. Have a watch and let us know what you think on IG! :-)