It’s always nice to see a bit of freshness in the sneaker biz. We all know the styles, silhouettes and vibes of the big players, so seeing some brilliance from newcomers, and London locals no less, is definitely a very cool thing. pam pam is super happy to welcome GOOD NEWS to our sneaker family mix this February.

Founders, Ben Tattersal and Nia Jones, have paired their love of ‘70s American culture with retro Major League Baseball aesthetic to create the ultimate plimsoll sneak. Simple and stylish, GOOD NEWS trainers boast a minimalistic tone featuring a straightforward canvas upper that sits on a chunky rubber outsole. Available in five different colour combos, that are assigned different names, you will seriously be spoilt for choice. Luckily, the low price point (£40-£60) means you can treat yourself to more than one pair. We think the addiction will stick and you’ll have the set in no time!

What we love about them, besides the brilliant colours, is how wearable they are with just about anything. These will be a go-to for those that just want something easy and different. Definitely worth trying a pair! Keep your eyes peeled for our mailer and social channels for the drop date.