SS24 Style Trends Roundup: Top Trends Of The Season
As SS24 unfolded, the fashion landscape was filled with trends that redefined summer wardrobes. Here at Pam Pam London, we remained a go-to for on-trend pieces that were both stylish and effortlessly wearable. This season, the spotlight was on bold prints, statement accessories, and playful takes on everyday essentials. Here’s a roundup of the key trends that stood out.
Bold Prints:
Prints made a loud and proud comeback this season, with leopard and check leading the way. At Pam Pam, these prints were reimagined in vibrant hues and daring patterns that added a dose of energy to every outfit. Whether it was a leopard print gilet form Taion that exuded confidence or a checkered dress From Damson Madder that screamed 'cool girl,' these pieces were perfect for making a statement.
Graphic Tees:
If there’s one item in your wardrobe that you can count on to reflect your personality, it’s the graphic tee. From bold slogans to quirky illustrations, these tees blended comfort with style. Carhartt WIP, And Wander & Aries Pulled them out of the bag with ease. Oversized fits and vintage-inspired designs offered a relaxed yet put-together look. These tees created effortlessly chic outfits suitable for any occasion. The best part? They are so easy to layer, making them a versatile piece for transitioning between seasons.
Water Bottles & Straw Cups:
This season, sustainability met style with the rise of chic water bottles and straw cups as must-have accessories. Here at Pam Pam, a range of aesthetically pleasing options are available, from YETI to Chillys, offering both functionality and fashion. These aren’t just for the gym anymore—carry them to your yoga class, your work meetings, or even on a casual stroll. Coming in a variety of colours and patterns that can complement any outfit, proving that practicality doesn’t have to be boring. Perfect for adding a pop of colour or a touch of fun to your everyday looks, all while promoting hydration and eco-consciousness.
Statement Accessories:
SS24 was all about accessories that made a statement. Our accessory collection filled with oversized scrunchies and sleek shoulder bags that are anything but ordinary. Damson Madder scrunchies in an array of sizes, patterns and contrasting colours — to add a playful yet polished touch to hairstyles. Meanwhile, shoulder and sling bags received a contemporary twist with bold shapes and vibrant colours, making them the perfect finishing touch for any outfit. Accessories truly transformed our outfits from simple to standout, and this season’s offerings proved that statement pieces could elevate any look.
SS24 at Pam Pam London was a season defined by bold choices and playful details. From daring prints to refreshed accessory games, these latest trends offered something for everyone. Embracing the season meant embracing a wardrobe that spoke to individual style, and it was a journey that fashion lovers truly enjoyed. What are your fashion predictions for AW?