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May Han x Reebok DMX Run 10

Born and raised in Burma, May Han is giving us power dressing vibes with her styling of the Reebok DMX Run 10. London based Business Management and Marketing student, May spends her time capturing unexpected beauty of the inner city with her favourite Olympus Mju II...
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Alexander Wang x Adidas Originals Introduce Reissue Run

Just in time for summer shake downs, Alexander Wang x Adidas Originals releases the 2nd Drop from this seasons collection featuring the Reissue Run sneaker. The new silhouette features layers of mesh and suede over nylon and a lace pull tie system at the heel. You can pair this release with the bold graphics excecuted in the selection of clothing. Check out the full Adidas range online!
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feature: interview with heresy london

pam pam caught up with south-east London based streetwear brand, Heresy. Dominic and Jasper, both illustrators, started the brand following their love for exploring folklore narratives. Showing us their cosy studio in Peckham, the boys have developed a knack for standing out from the crowd with their unique designs. Check out the full interview below. Heresy is available at pam pam online What’s the story behind Heresy?...
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bulletin: nike air max "barely rose" has dropped!

Introducing the latest Nike Air Max to feature the most delightful “Barely Rose” colourway, the Air Max 98. Taking inspiration from its predecessor, the 97, the Air Max 98 cranks up the style in every possible way. The mixed textile upper features a tonal array of soft pinky hues – perfect for summertime get downs!...
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feature: reebok vintage classics

Reebok, formally known as J W Foster & Sons, has created some of the worlds most highly-regarded athletic sneakers in history. From supplying the British Olympic team in 1924 to fitting aerobic obsessed heroes of the 80’s, the Reebok identity is a staple...
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feature: we love good news!!

Nia Jones and Ben Tattersall created the sneaker brand, Good News, bridging the gap between the classic canvas pump and modern footwear trends. Based upon the values of “bringing the world a little bit of Good News”, Nia and Ben decided to create a brand using an ethical production line that closely monitors the supply chain...
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bulletin: nike introduces 'confetti' pack on timeless air models

Last month, Nike dressed up Air Max favourites with a monochromatic splattered rendition. Now spring has arrived, Nike has thrown us a party-perfect 'Confetti' pack with soft rainbow hues – perfect for a day-time shindig. The Air Max 97 and Air Max 95 are dressed in a light grey premium leathers mixed with a multi-coloured splatter print...
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bulletin: the latest goodness from saucony

Saucony’s latest additions from Spring Summer 18 arrives in store. The Saucony Jazz Original Vintage and Saucony Dixon Vintage are both classic 80’s runners and wardrobe winners! The Jazz Original being one of our best sellers is perfect for anyone looking for a seriously comfortable sneaker...
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bulletin: the latest arrivals from novesta

As Spring arrives right at our doorstep, so has Novesta. The easy wearing canvas favourite is back in the store once again, alongside a huge re-stock of the core classic range. Born in the 1930’s, the Novesta brand is one of the most favourited brands in Europe. Known for simplistic designs and classic silhouettes, the sneaker has become a household favourite...
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feature: alexander wang x adidas 2018 campaign

Alexander Wang introduces his latest collection with Adidas for Spring Summer 2018. Inspired by garment production errors, the collection features an array of bold misplaced red graphics and imperfect wrinkled fabrics. The 6-piece collection comprises of sporty summer separates as well as more unconventional athleticwear like the super practical TPU film Poncho...
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bulletin: the all-new adidas originals arkyn becomes a favourite

Featuring a mesh upper and Boost midsole, the Arkyn is a new favourite at pam pam. The latest sneaker from Adidas Originals is available in three colourways, all featuring beautiful neutral tones making them perfect for everyday wear. Designed with a sock-like construction, the Arkyn slips on and off with ease – snuggling your feet at every second in-between...
HO Project Space in Berlin

Berlin hosts the launch of the Puma RS-0 Trainer

Last week, we saw the HO Project Space in Berlin transform for the launch of the Puma RS-0 trainer. Aligning the past with the future, retro arcade games were used to immerse the customer in technological experiences from the past. The latest drop references the original RS series from late 1986...