feature: In the sneakers of Beth, creator of Indigo Forever tattoos!

To support the release of the adidas Originals Home of Classics collection, we have collaborated with Palmetto Studios to create a project centred around four London local business women, story telling their day to day. From baking to painting, to tattooing, to flower arranging, these women are successful in business and this project has allowed us to follow their daily lives.

Inspired by art, jewellery, symbolism, nature and more, Beth, founder of Indigo Forever tattoos practices hand poke tattooing, favouring super detailed dot and line work. Based at Femme Fatal studios in Hackney's London Fields, her beautiful tattoos are designed for the shape and flow of the body. Splitting her time between Hastings and Hackney, Beth juggles drawing by the seaside with tattooing in one of London's most up and coming locations.

The Adidas Originals Home of Classics collection is now available in-store and online at wwww.pampamlondon.com!