feature: In the sneakers of Alex, co-founder of Meringue Girls!

To support the release of the adidas Originals Home of Classics collection, we have collaborated with Palmetto Studios to create a project centred around four London local business women, story telling their day to day. From baking to painting, to tattooing, to flower arranging, these women are successful in business and this project has allowed us to follow their daily lives.

Described by The Telegraph as the "punk princesses of baking", Alex and co-founder, Stacey founded Mergruine Girls kitchen in 2012. The girls supply vibrant, rainbow coloured meringue dishes through their East London kitchen. In this video, Alex takes us around the Meringue Girls kitchen and shared with us her journey into the baking world.

The Adidas Originals Home of Classics collection is now available in-store and online at wwww.pampamlondon.com!