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feature: the Reebok Daytona DMX Vector is available now!

Reebok releases the latest iteration from the DMX franchise, the Reebok Daytona DMX Vector in Black/Skull Grey/White/Neon Red!

First debuting back in 2000, the Reebok Daytona DMX has been deconstructed and reconstructed for an entirely new generation of sneaker wearers. The sleek and slimline upper nods to 90’s and 00’s heritage styles, whilst the bold and abstract brand taping in a neon pink tone offering a modern update to the retro style...

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feature: Nike React Element 87 in Royal Tint is almost here!!

***UPDATE: please stay tuned on social media channels for release details***

Who else is excited for another sweet iteration of the Nike React Element 87? We surely are and the beautiful Royal Tint colourway is all that we hoped for! This super lightweight silhouette has taken the sneaker industry by storm and has brought an entirely new shape to the forefront...

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feature: the Converse Lucky Star is back after 60 years!

Converse Spring Summer 2019 brings us some serious goodies which includes a special silhouette that's back after 60 years! The Converse Lucky Star in both hi and low cut styles are rooted in the brands classic Chuck Taylor range, which has been around for over 100 years.

Converse All Star was first introduced at the turn of the 19th century and built clever rubber soled sneakers to support basketball players...

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Reebok x Gigi Hadid Aztrek Campaign!

Reebok partners with Gigi Hadid for an exclusive reinvention of the Aztrek sneaker which first released in 1993. The collaboration with the global supermodel works on uniting nostalgia with the future by featuring a chunkier outsole and bright neon colour pops on the additional panels. Reebok brand heritage design is optimised on the colourful details with Gigi Hadid branding and Reeboks logo featured on the bright coral laces and tongue tag...
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feature: the Sole Womens interview with pam pam founders, Beth and Rio!

We revisit a lovely encounter between our founders Beth and Rio and the Sole Womens platform in this exclusive interview. Described by the Sole Womens as the sneaker store for every woman, our founders, Beth and Rio take the team round the store which is based on Bethnal Green Road in Shoreditch. Check out the full interview and store tour over at Sole Womens!...
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feature: walking with Hannah of En Brogue!

Saying Hannah Rochell is an avid fan of flat shoes is an understatement. From sneakers to loafers, sandals to boots, Hannah displays her love for comfy footwear through her blog En Brogue and through quirky published footwear guides. From over 10 years of experience working as a journalist for InStyle Magazine and Evening Standard, Hannah continues to extend into new journeys and chapters...
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bulletin: the exclusive Nike 'Animal Pack' for women just landed!

When Nike breaks out the animal print, you know we at pam pam are immediate fans! A nice and neat pack just for women, we take a look at this exclusive release.

First up - the Air Force 1 Sage Low. A more feminine update on the Air Force 1, the Sage has a tapered vamp and stacked midsole, allowing the wearer a sleeker look...

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feature: are decisions ever this black and white?

The black or white sneaker preference is a deal breaker for some. Remember the Jordan 1 ‘Japan’ Black release that happened back in 2001? Or the time when Kanye West rocked the Triple White Ultra Boost which made sales sky rocket! Yes, it’s all about picking a side, so we’ve put together a list of our favourite black and white sneaker styles so far for 2019!...

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bulletin: the all-new Everyn lands at pam pam!

Adorned by wearers for its quality in construction and premium leather fabric composition, the latest Everyn is back at pam pam as one of our highlights for Spring Summer 2019.

Featuring a oversized midsole and a chunky toe cap, the Everyn takes inspiration from years and years of the most popular adidas court styles...

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feature: be cool like Katherine Hepburn!

The legend of Hollywood's late leading lady, Katherine Hepburn, lives on. One of the most notable theatre and on-screen actresses of the time, Katherine appeared in old Hollywood movies like Sylvia Scarlett, The Philadelphia Story and the women's classic, Little Women. A common misconception about Katherine Hepburn is that she has family relations with another Oscar-winning old Hollywood actress, Audrey Hepburn, however, they are not related at all!...
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Vans x Purlicue collaboration lands at pam pam!

The Vans x Pulicue collaboration is has arrived in all it's glory at pam pam. The 'chubby' collection comprises of two Old Skool styles and two Era styles all with irresistible jumbo sized features.

Beautiful soft suede off-white and rose pink uppers dominate the range whilst the checkerboard Oldskool features an oversized check print in a red and white colourway...

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feature: Three filmmakers explore the adidas Originals x Olivia OBlanc collab!

In Autumn Winter of 2018, adidas Originals ignited their collaboration with a rising-star designer, Olivia OBlanc. Olivia OBlanc has delivered a diverse breadth of work with a distinct interpretation of deconstruction in fashion. Not only do the designs offer wearers avant-garde branding but also lend a hand to gender fluidity shapes in the apparel. In celebration of this, the team at adidas connect with three incredibly talented filmmakers to offer their take on the collaboration which consisted of apparel and more recently, footwear...