Reebok x Gigi Hadid Aztrek Campaign!

Reebok partners with Gigi Hadid for an exclusive reinvention of the Aztrek sneaker which first released in 1993. The collaboration with the global supermodel works on uniting nostalgia with the future by featuring a chunkier outsole and bright neon colour pops on the additional panels. Reebok brand heritage design is optimised on the colourful details with Gigi Hadid branding and Reeboks logo featured on the bright coral laces and tongue tag. The Aztrek, designed by Christian Tresser was brought back from the Reebok archives successfully in July of 2018 and has been praised for the traction and stability offered to its wearers. Its explosive comeback meets a new hurdle in a women's sneaker perspective in this new and exciting partnership.

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