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The Rise of UGG: From Uncool to Iconic

So how has a brand that was considered relatively uncool, turned itself round to be the brand of the season with supermodels sporting it, and the streetwear world obsessed with it?

The Rise of UGG: From Uncool to Iconic

So how has a brand that was considered relatively uncool, turned itself round to be the brand of the season with supermodels sporting it, and the streetwear world obsessed with it?