All anyone wants this A/W 22 is UGG.

All anyone wants this A/W 22 is UGG.

So how has a brand that was considered relatively uncool, turned itself round to be the brand of the season with supermodels sporting it, and the streetwear world obsessed with it?
COTOPAXI: Outdoor Streetwear

COTOPAXI: Outdoor Streetwear

At the heart of Cotopaxi is the mission to make durable gear in the most ethically sustainable way that they possible can in order to create their own legacy and leave a lasting impact.
An Insight into The New Balance 2002R

An Insight into The New Balance 2002R

Based on the New Balances 2002 sneaker released in 2010, but reimagined for a 2020 release – the 2002R is one of the hottest sneakers in the game currently and remains a staple in many sneakerheads collections.
BEHIND THE SNEAKERS: @TTFINLAY

BEHIND THE SNEAKERS: @TTFINLAY

"pam pam is iconic within female sneaker culture, and widely considered one of the OG’s of this movement towards inclusivity. It created a space for women to shop (and enjoy) sneakers knowing there would be no issues with sizing or discrimination. It’s such an important staple to our community!"
The New Wave Of New Balance

The New Wave Of New Balance

The New Balance 327 is held down as one of the most successful New Balance releases in the game, debuting on the Paris Fashion Week Runway in January 2020. Charlotte and her all-female team took around two years designing, developing, adapting and perfecting the 327 before its debut – being highly regarded for her commitment to authentic storytelling.
PUMA x Liberty - 'OUR TIME'

PUMA x Liberty - 'OUR TIME'

Puma x Liberty collaborate this summer to celebrate ’Our Time’, womanhood bringing power to football. There is still a long way to go, but football is finally becoming a game for all.
Summer Footwear Edit

Summer Footwear Edit

With the warmer days fast approaching it’s time to introduce some summer essentials to your wardrobe. We have created a summer footwear edit that we hope will be the source of inspiration that you needed, to ensure you are on trend this season. 
Karhu - A Tradition Of Sport and Innovation.

Karhu - A Tradition Of Sport and Innovation.

Karhu, Finland’s legendary sports brand has been around since 1961.  One of the biggest sneaker label’s of the late 80’s and early 90’s, famed for their patented air-cushioned shoes and iconic silhouettes. Karhu is a favourite of ours here at Pam Pam. We have narrowed down our favourite styles for you to take a closer look at.
Puma x Butter Goods

Puma x Butter Goods

Puma and Butter Goods get together for a skate-themed collection

Australian skate brand Butter Goods and Puma have linked for a collection that connects Butter Goods’ unorthodox approach to Puma’s sport DNA, creating two silhouettes with retro-inspired prints and designs with sport accents.

The collection revolves around a Puma x Butter Goods Slipstream Lo and a Puma Suede VTG....

Puma x AMI Collection

Puma x AMI Collection

Puma x AMI Paris get together for a SS22 that celebrates family and friends.


Alexandre Mattiussi, the founder and Creative Director of AMI – taken from the French word for friend – sees the power of collaboration in the same way as giving gifts to friends....

Pam Pam Is Back!

Pam Pam Is Back!

Pam Pam launched in 2015 as the UK’s first footwear store dedicated entirely to curating a range of women’s shoes. The concept was originally launched in response to a growing demand for a dedicated sneaker space for women...
Bulletin: Sneaker Sale Highlights

Bulletin: Sneaker Sale Highlights

End of season sale is here and there are some excellent goodies in the mix! We thought we would highlight some of our fave picks as a guide :-)

For the simplicity lovers:

The New Balance 373SO2 in Off White/Red is the perfect sneaker to throw on and head out. Comfy and simple, we love pairing these with denim or sweats for the ultimate casual look! Or, if these are a bit too ‘sporty’, then we....