Brand Spotlight: Kappy
This week, we’re excited to introduce you to Kappy Clothing, a lifestyle brand with roots in Seoul and a mindset built around the '3 LESS' philosophy.
Kappy Design began its journey in Seoul, South Korea in 2020, with a clear mission: to create long-lasting, meaningful products in contrast to the fast-moving cycle of trend-based fashion. Rather than tailoring their pieces to transient ideas of size, gender, or seasonal fads, they focus on timeless design and the essence of the material.
Every item is made with a sense of permanence, clothing you can live in, grow with, and keep in rotation for years. It’s a refreshing take in a world that often prioritises speed over substance.
The ‘3 LESS’ Philosophy
At the heart of Kappy Design’s ethos is the guiding principle of 3 LESS: 'Sizeless, Genderless, timeless, one size fits all.' This ethos drives their seasonal updates and shapes their approach to design. While the brand doesn’t shout for attention, its quiet confidence speaks volumes. Think reduced waste, fewer unnecessary details, and a pared-back aesthetic that lets quality and craftsmanship shine.
