In 1984, Jacques Chassaing led a team of adidas design innovators, and created the very first ZX sneaker. Three decades later, adidas introduces an all-new ZX 10,000 C, putting Jacques Chassaing’s personal role back to front and centre.

The all-new ZX 10,000 C is set to release in two contrasting colourways inspired by archive athlete posters. The first of the two new iterations, utilizing pearl whites and grey across the uppers, punctuated by sparks of fuchsia on the three stripes and heel, as well as a burnt orange TPU panel on the heel. The second pair, inspired by speed and technology, features shades of black and neon green colour pops!

Shop the adidas ZX 10,000 C from Saturday 8th February via www.pampamlondon.com !