pam pam's new campaign pays homage to London's favourite businesswomen!

To support the release of the adidas Originals Home of Classics collection, we have collaborated with Palmetto Studios to create a project centred around four London local businesswomen, storytelling their day-to-day. From baking to painting, to tattooing, to flower arranging, these women are successful in business and this project has allowed us to follow their daily lives.

Maria and Justin, collectively known as Palmetto Studios, offer creative services from art direction to graphic design. The pair who live and work together in East London have worked with globally renowned brands and publications such as Weekday and i-D Magazine. This season, we're back with Palmetto Studio once again to spotlight London's favourite female businesswomen.

The Home of Classics collection features a selection of adidas Originals core heritage sneakers from three sports inspired adidas moments in history. Taking inspiration from adidas basketball sneakers the German brand reintroduces, The Nizza Hi and Super Court, whilst classic adidas street styles are reissued with the addition of the Stan Smith Recon and Continental 80 styles. The collection is entirely reimagined in off-white premium leathers taking away the focus from the sneakers and putting all its attention of the wearer.

The Adidas Originals Home of Classics collection is now available in-store and online at wwww.pampamlondon.com!