The Rise of UGG: From Uncool to Iconic
A Brand Revival
UGG has been around for some time, but in recent years, UGG Boots have taken off by storm. With every autumn/winter season, UGG seems to have a sell-out style that everyone is trying to get their hands on. Once considered relatively uncool, the brand has turned itself around, with supermodels sporting it and the streetwear world fully embracing it.
The Y2K Influence and Demand for Comfort
Perhaps the revival of Y2K trends contributes to the phenomenon of UGG, or the priority of comfort after global lockdowns – but UGG is back. With statistics showing a dramatic spike in demand, it's no surprise that people are keen to get their hands on a pair.
The Ultra Mini and Celebrity Influence
The UGG Ultra Mini was at the forefront of this resurgence, with supermodels like Emily Ratajkowski, Kendall Jenner, Bella Hadid, and Jasmine Cookes all spotted wearing them. A collaboration with Telfar, one of the most sought-after bag brands, only added to the hype.
The Hottest Styles
The UGG Ultra Mini remains a favourite, but the Tasman, Scuff Sis, and Fluff Yeah slide are now just as popular. Many fashion enthusiasts are snapping up their favourite styles before they inevitably sell out again. Some are even calling this the season of the UGG.
Famed for Comfort
Known for its sheepskin lining with temperature-regulating properties, UGG is synonymous with comfort. Whether you’re after warmth, softness, or an effortlessly stylish look, these are the shoes you don’t want to miss.
