Feature: pam pam x nike P-6000

To celebrate the release of Nike's brand new silhouette, the P-6000, we have teamed up with BEYONDXY Creative Studio to produce a campaign that pays homage to the models that inspired it.

Design for the P-6000 draws inspiration from the Nike Pegasus 25 and Nike Pegasus 2006, both running sneakers of past. With a similar look and feel to turn of the century running footwear, the P-6000 has been designed for lifestyle wear - built to bring a retro aesthetic to the streets.

To pay tribute to the P-6000's strong Pegasus links, pam pam's campaign draws inspiration from the winged, majestic creature of myth to create a modern take with a beautiful, colourway matching horse and ethereal beauty, model Nicole Joseph. Shot by Simon Cecere, this video is a taster of what is to come! Stay tuned for further video and still imagery.

Nike P-6000 Black & White colourway will be available from pam pam in store and online from May the 9th.