feature: In the sneakers of illustrator and animator, Joey Yu!

To support the release of the adidas Originals Home of Classics collection, we have collaborated with Palmetto Studios to create a project centred around four London local business women, story telling their day to day. From baking to painting, to tattooing, to flower arranging, these women are successful in business and this project has allowed us to follow their daily lives.

The London-based illustrator has made waves in the design world, working with the likes of Hermes, Tate London. Awarded with It's Nice That's 2017 Graduate of the Year award, the young designer is recognised from her striking and distinct use of crayons and pencils, creating lines and movements that are expressive and one-of-a-kind. In this exclusive campaign, Joey takes us around her at-home studio in South West London

The Adidas Originals Home of Classics collection is now available in-store and online at wwww.pampamlondon.com!