To celebrate the release of Nike's brand new silhouette, the P-6000, we have teamed up with BEYONDXY Creative Studio to produce a campaign that pays homage to the sneaker silhouettes that inspired it!

The all-new P-6000 is inspired by both the Nike Pegasus 25 and Nike Pegasus 2006 running sneakers. With the strong Pegasus links in mind, we devised a concept that draws inspiration from the winged, majestic creature of myth and paired the modernised silhouette with model Nicole Joseph as she strides on a horse through a coastal location in England. The visuals shot by Simon Cecere and additional photography by Naomi Wong offer a unique perspective on the strength and beauty that is the P-6000.

The Nike P-6000 in Black/White is now available at pam pam on