PUMA x Liberty - 'OUR TIME'

Puma x Liberty collaborate this summer to celebrate ’Our Time’, womanhood bringing power to football. There is still a long way to go, but football is finally becoming a game for all.

Combing Puma’s heritage in the game and Liberty’s place in fashion and art, this collection shines new light on traditional football design to celebrate a new era of women’s participation and spectatorship of the sport.

We’re so excited for this collection here at Pam Pam, we stand by women and want all industries to be gender inclusive and equal. We love to promote female empowerment and independence, and this is exactly what this collection does.

Celebrating football culture in a new and inclusive way, the Puma x Liberty collection adds Liberty’s trademark floral designs and a liberty football badge to classic football silhouettes, including jerseys, shorts, and tracksuits.

The collections ambassadors include youth player, poet, and voiceover for the campaign Abi Simms, German National Team and Olympic Lyon Midfielder Dzsenifer Marozsán, England National Team and Arsenal FC striker Nikita Parris, and former footballers, legends, and ambassadors of the game Mary Phillip and Patricia Gregory.

Patricia Gregory has helped get women’s football to where it stands today. She has helped professionalize the women’s game, setting up the women’s FA, forcing the FA to recognize women’s football as a professional sport and has organised the first women’s FA cup final.  

The Puma x Liberty collection is now available to shop here at Pam Pam.