So how has a brand that was considered relatively uncool, turned itself round to be the brand of the season with supermodels sporting it, and the streetwear world obsessed with it?
So how has a brand that was considered relatively uncool, turned itself round to be the brand of the season with supermodels sporting it, and the streetwear world obsessed with it?
Based on the New Balances 2002 sneaker released in 2010, but reimagined for a 2020 release – the 2002R is one of the hottest sneakers in the game currently and remains a staple in many sneakerheads...
Based on the New Balances 2002 sneaker released in 2010, but reimagined for a 2020 release – the 2002R is one of the hottest sneakers in the game currently and remains a staple in many sneakerheads...
Puma and Butter Goods get together for a skate-themed collection
Australian skate brand Butter Goods and Puma have linked for a collection that connects Butter Goods’ unorthodox approach to Puma’s...
Puma and Butter Goods get together for a skate-themed collection
Australian skate brand Butter Goods and Puma have linked for a collection that connects Butter Goods’ unorthodox approach to Puma’s...
Puma x AMI Paris get together for a SS22 that celebrates family and friends.
Alexandre Mattiussi, the founder and Creative Director of AMI – taken from the French word for friend – sees the power...
Puma x AMI Paris get together for a SS22 that celebrates family and friends.
Alexandre Mattiussi, the founder and Creative Director of AMI – taken from the French word for friend – sees the power...
We all have the go-to pair that we know goes with EVERYTHING. How could we live without that pair, right? But sometimes, we also want to step outside of the safe space and perhaps try a little some...
We all have the go-to pair that we know goes with EVERYTHING. How could we live without that pair, right? But sometimes, we also want to step outside of the safe space and perhaps try a little some...
A recipe for success is mixing heritage know-how with modern know-now. The Puma Wild Rider Vintage is a perfect example of this combo! We love the mix of nylon with suede, the classic branding atop...
A recipe for success is mixing heritage know-how with modern know-now. The Puma Wild Rider Vintage is a perfect example of this combo! We love the mix of nylon with suede, the classic branding atop...
