Back in June, we had the pleasure of working with Le Coq Sportif on the release of their women's specific, Boutique Pack. The monochrome pack with triple white colourway represents a clean and minimalistic aesthetic, giving a new interpretation to two of the brand’s icon silhouettes, the Eclat and the LCS R900.
For the launch, we teamed up with the brilliant photographer, Lauren Maccabee
, and beautiful, Savanna Small
, and took the shoot out into the East of London. Styling the sneakers alongside brands Vanishing Elephant, Bethnals, Carhartt WIP
and more, we kept to a clean aesthetic that paired perfectly with the vibe of the sneakers.
And to compliment the shoot, we got our flower arranging caps on and turned our front window into a floral paradise. Keeping to white, our flower explosion housed the two sneakers nestled safely amongst the chaos. A brilliant bit of fun for a wonderful, women's only release.
About the sneakers....
Both sneakers are produced using high quality, full grain leather with tonal branding and quick lace systems. The Eclat presents a slim, low profile silhouette, resulting in a clean and contemporary shoe, finished with silver lace tips and stoppers. The LCS R900 is a rework of the iconic running trainer, combining it with a mesh sock and memory insole to provide unparalleled comfort, also accessorised with silver lace tips and stoppers. Both sneakers are available now at pam pam