Bulletin: The Nike React Sertu pays tribute to Bill Bowerman's Younger Years!
Your new trail buddy, the Nike React Sertu. The all-new sneaker from Nike is part of ‘The 10th’ collection, pays homage to Nike’s co-founder, Bill Bowerman, whilst nodding to the outdoors inspired trend that’s set to take the AW season by storm.
Although most of his fame and fortune came from Nike itself, Bill’s younger years tell a very different story. A long time ago, Bill was a Lieutenant in the US military as he led the 10th Mountain Division, which was based in Colorado and New York. Hence the name! The 10th Mountain Division specialised in fighting in mountainous terrain around the world and was the first of it’s kind to receive such intense training. It shortly after he was discharged from the military that he went to coach sports at high school. It was there, he would design the first Nike sports sneaker almost 20 years later.
The Nike React Sertu hosts an array of colours and textures inspired by mountainous regions in the US, following the ‘trail’ trend popularised by brands for this Autumn-Winter season. Taking elements from Air Woven styles, the sneaker blends some of the most popular design details from Nike and blends them with materials inspired by outdoor activities such as climbing. Soft tan leather meets a hairy suede and pebbled-type leather to reflects the naturalistic and very diverse terrain found on mountains. React technology hosts the midsole, which makes this sneaker a very comfortable one - perfect for long walks on the weekend.
The Nike React Sertu in Club Gold/Black/Wheat/Bright Ceramic is now available in-store and online at www.pampamlondon.com!