feature: Three filmmakers explore the adidas Originals x Olivia OBlanc collab!
In Autumn Winter of 2018, adidas Originals ignited their collaboration with a rising-star designer, Olivia OBlanc. Olivia OBlanc has delivered a diverse breadth of work with a distinct interpretation of deconstruction in fashion. Not only do the designs offer wearers avant-garde branding but also lend a hand to gender fluidity shapes in the apparel. In celebration of this, the team at adidas connect with three incredibly talented filmmakers to offer their take on the collaboration which consisted of apparel and more recently, footwear.
Stephen Isaac-Wilson, Leonn Ward and Ronan McKenzie all take on the challenge of introducing the collection in very contrasting and dynamic ways. Stephen takes on a moody interpretation, titled 'Transit' exploring an indoor and outdoor experience. Ronan McKenzie takes on an industrial route, featuring dim lighting and jewel-style reflections showing up on the product and the models. Titled, 'King', the film is dynamic in dance, through the slow and tranquil movements of the models. Lenonn Ward brings an energetic and contagious joy with the piece of film produced for the collaboration. Featuring vibrant movements of dancers to an eclectic beat, the apparel and sneakers are shown in their prime with the energy provided in the film.
Watch all three films now on the adidas Originals YouTube channel!