Selma Sebbagh

Sneaker 101 with Selma Sebbagh

Selma knows sneakers all too well. A big fan of Nike, Selma has a fair share of vintage releases and their updated counterparts to mix into her super cool, quirky fashion styling.

Selma lives in the heart of Paris and works in the fashion industry, she's currently enrolled in various projects with high-end brands as well as sneaker brands...
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bulletin: Pharrell Williams Solar HU releasing at pam pam!

adidas Originals and Pharrell Williams capture the emergence of two cultures colliding in a unique Solar HU pack. With prints inspired by East African style and bold Chinese lettering translating “Empower” and “Inspire”, these two cultures meld together to echo a power of unity and heritage lending to newness in styles and ideas...
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feature: be cool like lisa!

Inspired by 90's flower power prints, Nike brings us this sweet iteration of a floral print on a classic Nike Outburst silhouette and who's better to tell us how it's done than Lisa Bonet! The 90's queen did it all from late 80's high waisted denim with printed shirts to full on all-grey 90's grunge, we take inspiration from somewhere in the middle...
Puma RS-X Trainers

Ohh boy its the PUMA RS-X Reinvention

Ohh yeah these beauties are finally released! The lovely Puma continues the reinvention of the Running System (RS) with the release of RS-X. The all-new RS-X trainer extends the brand’s Future Retro range that takes inspiration from the past to inspire future Sportstyle designs...
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Adidas + KANYE WEST announce the YEEZY BOOST 350 V2 ZEBRA

Adidas + KANYE WEST announce another exciting release from the YEEZY franchise. It's been a long wait since the last YEEZY BOOST 350 V2 which released at pam pam in BUTTER back in June, the team are now back with another highly anticipated re-release of the super popular, ZEBRA colourway...
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Cosy winter vibes with the upcoming YEEZY BOOST 700 'MAUVE'!

Although Kanye West mostly makes headlines, he also makes really amazing sneakers that are super popular, and tend to fly off our shelves. Here's some inspo on styling the YEEZY WAVERUNNER 'MAUVE' from Kanye at his best, super chilled, comfy Kanye!...
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The second release from the Adidas Originals x DBZ collab is nearly here!

Dragon Ball Z fans are in for a treat, with the second release coming up this weekend, we wanted to get up close and personal with the details of the Deerupt and Prophere styles.

The incredibly snug Deerupt style was first introduced by Adidas last year and is presented as Son Gohan for this special release. Inspired by 80's runners, this sneaker features an all-over mesh that offers an all-round flexible comfort...
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Carhartt WIP's capsule collection with The Village Cry magazine!

Carhartt WIP shines the light on Beat Presser’s The Village Cry magazine. The first issue formed in 1976 and was originally titled “Palm Beach News”. Created by Swiss photographer, Beat Presser, the magazine was an amazing creation of the time quickly becoming a unique communication between reader and artist...
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Getting excited about the new Adi ZX 500 RM

Way back in the 80’s the ZX 500 RM quickly became a favourite of runners and athletes. It was released after lots of research by biomechanics scientists so you know they are gonna be performance optimised. Today these sneakers are worn as an everyday staple...
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Feature: Pam Pam Playlist Nothin' But Groovin'

We like to think we have an eclectic and varied taste in music. That's why we've made some Spotify playlists to help you discover more and get in a Pam Pam vibe. If you've visited our east London store then you will probably have been subjected to our music tastes. This week we are going to focus on a playlist that has been in the making for a few years now, its called Nothin' but Groovin' and its currently our fav!...
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Adidas + Kanye West announce the YEEZY BOOST 700 "MAUVE"

Adidas + KANYE WEST announce the YEEZY BOOST 700 Mauve. Retailing at £250, the "Waverunner" was one of the first "dad shoes" and played a huge role on the influence of the style in the fashion industry and with sneaker styles across the board. This release features tonal brown and mauve overlays which form an an upper matched with black premium leather. The shoes reflective heel is is completed with the classic Three Stripes...
Chiamaka and Ebele Ojechi Wearing Puma Sportswear

Chiamaka and Ebele's take on the Ader Error x Puma collab!

Seriously talented, Chiamaka and Ebele Ojechi were born creatives. Experts in branding, design and art direction, both girls have developed and launched their own brands off the back of their unique perspective on entrepreneurship and creativity.

paq is a multi-disciplinal creative agency co-founded by Chiamaka, which includes fashion worn by Kendrick Lamar and modelled by IAMDDB.