Feature: Clean Classics by adidas Originals

For a long time, adidas Originals have been giving us some of the best silhouettes in the sneaker business. Decades of craftsmanship and a pursuit to produce products that last have just some of the MOs for the sportswear giant. And now, they have just added one extremely special one that will surely make this generation and those come smile from ear to ear - the quest to sustainable products.

Come September 3rd, adidas Originals will be launching their Clean Classics range. All your favourite iconic styles remade with an eco-conscious undertaking. The result is truly beautiful! Read below for the full list of initiatives undertaken by adidas.

Primegreen: These shoes are made with Primegreen; a series of high-performance recycled materials. The uppers contain a minimum of 50% recycled content.

Pattern efficiency: We’ve refined the way we cut patterns to create shoes with minimal material waste. By arranging all the components of the shoe on a smaller surface area during the cutting process, we use and waste less. The distinctive cuts it creates are unique to Clean Classics.

Rubber: Our Better Rubber is an innovative, more sustainable compound made from 90% natural rubber and 10% recycled rubber. Natural rubber is a renewable resource, tapped from rubber trees.

BLOOM Foam: This product is made using algae harvesting technology that helps to keep our lakes clean and promotes clean water.

OrthoLite hybrid sockliner compound: Our recycled OrthoLite sockliners are made with 15% recycled OrthoLite, 6% Bio-oil and 5% recycled rubber.

Natural cork sockliner: Our sockliners are made of cork, a renewable natural material. It’s natural, recyclable and non-toxic.

Recycled Polyester: Made with recycled materials in an effort to reduce our use of virgin materials and our impact on the environment.

Paper laces: Our laces are made from paper.

Upcycling old box material: We’re using leftover stock of our box material, no longer useable because of changes or mistakes in the print, to create Clean Classics packaging. The boxes will be cut efficiently, creating random print patterns that differ from box to box.

We are super happy to welcome the very beautiful, remade SC Premiere! This beautiful sneaker will be available from September 3rd online :-)