News

Your new trail buddy, the Nike React Sertu. The all-new sneaker from Nike is part of ‘The 10th’ collection, pays homage to Nike’s co-founder, Bill Bowerman, whilst nodding to the outdoors inspired trend that’s set to take the AW season by storm.

Although most of his fame and fortune came from Nike itself, Bill’s younger years tell a very different story. A long time ago, Bill was a Lieutenant in the US military as he led the 10th Mountain Division, which was based in Colorado and New York...

That gym class sneaker you’ve been dreaming about is back. The Reebok DMX Series 2K is a ‘90s inspired silhouette featuring a classic and futuristic, monochromatic colour palette.

Reebok has dived back into the archives to reissue the DMX family, reviving some of the most innovative footwear technology of the 90s and 00s. The DMX Series 2K sneaker is the latest addition to the Reebok DMX revival and boasts perforated metallic overlays and DMX Foam cushioning in the midsole...

To celebrate the new release of the Reebok DMX Series 2k, we have created a fun-loving, ‘90s inspired animation to illustrate the retro stylings of the new silhouette. The Reebok DMX Series 2K is now available in-store and online at www.pampamlondon.com!

Set in the high peaks of London, a sun-chasing female character is seen in the all-new Reebok DMX Series 2K propelling towards the sky - getting a better look at the gleaming sun looking back at her...

Yup, you heard it, folks! The Grid web is back, following its original debut back in 2000 the silhouette is back. As trends have a habit of going full circle it was only a matter of time before this loveable chunky comfort king made a comeback.

This guy is jam-packed with functional tech and elements of visual interest. Eye-catching elements of note have got to be the angled stripes through the midfoot to help migrate impact as well as a TPU cage overlaying the air mesh upper...