a brief insight on how carhartt became so successful at delivering womenswear.
Every season, Carhartt delivers a stunning collection of women's wear that has become a go-to for women in the streetwear world.
Women have always been an integral part of Carhartt's success, even though Carhartt’s products were initially not designed for women, and the workforce was almost entirely women. When the war began, the need for women’s workwear was recognised, and many women had to contribute to stereotypically male-dominated industries to support the war effort.
To get to the point that we are at now, of Carhartt delivering excellence for women's wear, there have been some key moments that have led to this:
• 1901: the Carhartt Ladies Band performed at the Carhartt factory functions, parades and local charity events. The director of the band said in 1901, Wee girls are quite an ambitious lot and we have succeeded beyond our expectations“
• 1902: the earliest advertisement for female sewing machine operators
• 1917-18: the first known Carhartt advertisement was a practical all-over for women
• 1940: women in workwear were popularised during World War II due to their staying power. crafted by women aiding the war effort.
• 1998: the first Carhartt women's product line was launched
• 2023: Carhartt releases a stunning selection of womenswear each year and is famed amongst the streetwear community for creating just as superior products for women as they do for men.
