UGG has been around for some time.  But in the last couple of years, it has taken off by a storm, with every A/W UGG seeming to have a sell-out style that everyone is trying to get their hands on. So how has a brand that was considered relatively uncool, turned itself round to be the brand of the season with supermodels sporting it, and the streetwear world obsessed with it?

Perhaps the revival of Y2K trends contributes to the phenomenon of UGG, or the priority of comfort after the world shut down and went into lockdown – but UGG is back. With statistics floating around that the demand for UGGs has spiked 1280% in recent years – it is hard to not want to get your hands on a pair.

Initially, the UGG Ultra Mini was what started this craze with supermodels like Emily Ratajkowski, Kendall Jenner, Bella Hadid and Jasmine Cookes all being spotted in them. Aided by the collaboration with Telfar, one of the hottest bags in the game now, UGG quickly became the brand everyone was speaking about. 



This A/W 22, the UGG Ultra Mini are still one of the hottest silhouettes, however the likes of the Tasman, Scuff Sis and the Fluff Yeah slide are really having their moment. With many people purchasing their favourite silhouette now as they are under the impression that they will sell out like they have in the previous couple of autumn / winters. By many fashion bloggers and streetwear enthusiasts, this season has been coined the season of the UGG.

Famed for their sheepskin lining, which boasts temperature regulating properties. Notorious for oozing endless comfort, and keeping you snug and cosy. You do not want to miss out. Shop now.