Bulletin: Drop 8 - D is for Deadhype!

Next up in the adidas Originals A-ZX program is D and handling the letter are Berlin based creative crew, deadHYPE. Made up of music enthusiasts, the agency express themselves through radio, events and consulting, all with a focus on building an open community around underground music.

Taking inspiration from army surplus trainers from the ‘80s, deadHYPE has delivered a super clean, super sturdy ZX 8000. Made from a heavy grade canvas upper, the Berlin creatives have opted out on the iconic 3-Stripe and classic tongue branding. Instead, you have subtle embroidered co-branding on the lateral sides, deliciously soft nubuck overlays and purple tones that stand for a balance between work and play. These collector sneaks will be available online from the 18th of September!