Based on the New Balances 2002 sneaker released in 2010, but reimagined for a 2020 release – the 2002R is one of the hottest sneakers in the game currently and remains a staple in many sneakerheads collections.

The original silhouette was part of New Balances’ ‘Made in USA’ range; however, the recent re-release of the sneaker was crafted in Asia with a sole unit reminiscent of the NB 860v2. Reissued at a much more accessible price point, a more streamlined silhouette, and a more lightweight sole – the drop of the 2002R hit the sneaker community by surprise. The hype around the sneaker was elevated by the Salehe Bembury collaboration which saw sneakerheads around the world desperate to cop the vibrant take on the sneaker.

Since then, brands like Ganni, Auralee, thisisneverthat and Joe Freshgoods have all collaborated on the 2002R – evidencing not only the silhouettes success, but the transformation of attitudes from the sneaker community that New Balance’s ‘Made in England’ and ‘Made in the US’ range are the only silhouettes that deserve attention and hype.

In 2021, the New Balance Refined Future Pack which was known as the Protection Pack landed and took the shape of a deconstructed 2002R silhouette, instantly it sold out - with people paying extortionate resell prices in order to get their hands on them. This marked a high point for the 2002R, New Balance responded to the phenomenon and launched it in a series of colourways in 2022.

Coined as one of the most comfortable lifestyle pairs from New Balance, with an ultimate wearing experience in which you won’t want to take them off. All credit lies with the New Balance Japan creative director – Tetsuya Shono who always believed in the silhouette, with the success of the 2002R not showing any signs of slowing down



Here at Pam Pam, we have just dropped the New Balance 2002R Trainers in the colourway Rain Cloud / Angora. An enduring neutral colourway, these cult-favourites could be paired with almost any outfit and are crafted for ultimate comfort. Constructed with a premium suede, an rubber midsole and finished with the signature reflective ‘N’ logo – you don’t want to miss out. Shop now.