< had the pleasure of working with Le Coq Sportif on the release of their women's specific, Boutique Pack. The monochrome pack with triple white colourway represents a clean and minimalistic aesthetic, giving a new interpretation to two of the brand’s icon silhouettes, the Eclat and the LCS R900.
For the launch, we teamed up with the brilliant photographer, Lauren Maccabee, and beautiful, Savanna Small, and took the shoot out into the East of London. Styling the sneakers alongside brands Vanishing Elephant, Bethnals, Carhartt WIP and more, we kept to a clean aesthetic that paired perfectly with the vibe of the sneakers.
And to compliment the shoot, we got our flower arranging caps on and turned our front window into a floral paradise. Keeping to white, our flower explosion housed the two sneakers nestled safely amongst the chaos. A brilliant bit of fun for a wonderful, women's only release.
About the sneakers....
Both sneakers are produced using high quality, full grain leather with tonal branding and quick lace systems. The Eclat presents a slim, low profile silhouette, resulting in a clean and contemporary shoe, finished with silver lace tips and stoppers. The LCS R900 is a rework of the iconic running trainer, combining it with a mesh sock and memory insole to provide unparalleled comfort, also accessorised with silver lace tips and stoppers. Both sneakers are available now at pam pam.