We're really feeling the 90's vibes of the latest release from Reebok. The beautiful DMX is revived in this new silhouette, the Reebok Daytona DMX with all-new technical support and stunning design innovations.


Reebok DMX system grew and developed into multiple iterations throughout the 1990s. The system comprised of interconnected air pods which utilised TPU blow-moulding techniques to create a truly unique running experience for athletes.

Panels of mesh and synthetic leather showcasing a fluid vision along the upper and through to the ankle support. Introduced in a somewhat muted colour combination compared to palette trends which it was created into, the light cool shades of grey with pops of primary colours offer a restrained version of it’s 90’s DMX predecessor. Recently spotted on Kanye West, the Daytona DMX has already created a storm through the rap rocking the beautiful style.

Releasing our full range to Womens Trainers, be sure to hurry as these guys are seriously going to fly!