To celebrate the very first collection designed by pro skater and artist, Nora Vasconcellos in partnership with adidas Skateboarding, we explored London's famous South Bank to get to know her thoughts on her first sneaker design venture.

The campaign, captured by an incredible group of London-based creatives, Candice Lo (videographer), Quentin Guthrie (skate videographer), Rebecca Naen (photographer) and Andre Castellucci (photographer) shines a light on the transformative collection and Nora's design inspiration. The capsule comprises of tees, outerwear, trousers and sneakers, all designed by Nora.

Shop the full range in-store and online via