behind the sneakers: @tashabains_

behind the sneakers: @tashabains_

"I remember going into the Pam Pam store for the first time a couple of years ago before I had even started SNHP, I just loved that there were curated styles that would actually fit me!!"
An Insight into The New Balance 2002R

An Insight into The New Balance 2002R

Based on the New Balances 2002 sneaker released in 2010, but reimagined for a 2020 release – the 2002R is one of the hottest sneakers in the game currently and remains a staple in many sneakerheads collections.
behind the sneakers: @ttfinlay

behind the sneakers: @ttfinlay

"pam pam is iconic within female sneaker culture, and widely considered one of the OG’s of this movement towards inclusivity. It created a space for women to shop (and enjoy) sneakers knowing there would be no issues with sizing or discrimination. It’s such an important staple to our community!"
Pam Pam Is Back!

Pam Pam Is Back!

Pam Pam launched in 2015 as the UK’s first footwear store dedicated entirely to curating a range of women’s shoes. The concept was originally launched in response to a growing demand for a dedicated sneaker space for women...
Feature: Be Cool Like...Daryl Hannah in Nike!

Feature: Be Cool Like...Daryl Hannah in Nike!

feature: finding picture perfect with Naomi Wong

feature: finding picture perfect with Naomi Wong

Meet Naomi Wong. Image creator, director and storyteller. Infatuated with nostalgia, the British-Chinese photographer has worked with leading brands and publications offering her unique perspective on youth culture in the UK.The Scunthorpe raised creative, qualified for 2017's BAFTA Short Film Festival in London with her short film, Naturally Lazy. Peeping into the lives of her friends and fellow creatives, Naomi's work is personal and dreamy as she shoots in film entirely. We caught up with Naomi to chat about her processes and find out more about the most recent project in her hometown. Keep up with Naomi via her Instagram @naomiwongo and via her website www.naomi-wong.com...
pam pam's new campaign pays homage to London's favourite businesswomen!

pam pam's new campaign pays homage to London's favourite businesswomen!

To support the release of the adidas Originals Home of Classics collection, we have collaborated with Palmetto Studios to create a project centred around four London local businesswomen, storytelling their day-to-day. From baking to painting, to tattooing, to flower arranging, these women are successful in business and this project has allowed us to follow their daily lives...
feature: be cool like lisa!

feature: be cool like lisa!

Inspired by 90's flower power prints, Nike brings us this sweet iteration of a floral print on a classic Nike Outburst silhouette and who's better to tell us how it's done than Lisa Bonet! The 90's queen did it all from late 80's high waisted denim with printed shirts to full on all-grey 90's grunge, we take inspiration from somewhere in the middle...
feature: Vans Off The Wall campaign with "Girl Skate India"

feature: Vans Off The Wall campaign with "Girl Skate India"

Vans Off The Wall started off the annual campaign back in March collaborating with Girl Skate India, we're revisiting the campaign to discuss the emergence of an entirely empowering skate group that is challenging the skate scene in India.

Girl Skate India have come a long way. From their first campaign for Vans for the "Off The Wall" campaign, the organisation are continuing to introduce skate workshops and activation platforms across India to support young girls who are looking to get into the sport...
feature: cara guthrie ceramics

feature: cara guthrie ceramics

Cara's hand-thrown ceramics are functional, versatile and modern. Born in Scotland, Cara Guthrie has gained experience studying ceramics in rural Denmark, Stockholm and London. Now based in the South Lake District, the subtle designs of Cara's ceramics are elevated on an array of delightful and functional silhouettes...
feature: interview with heresy london

feature: interview with heresy london

pam pam caught up with south-east London based streetwear brand, Heresy. Dominic and Jasper, both illustrators, started the brand following their love for exploring folklore narratives. Showing us their cosy studio in Peckham, the boys have developed a knack for standing out from the crowd with their unique designs. Check out the full interview below. Heresy is available at pam pam online What’s the story behind Heresy?...